About Us

Circular response to worldwide demand for sustainable rubber

Sustainable rubber compounds

Non-compromising material properties

Disruptive LCA scores

Circular solutions for decarbonizing tires, automotive components, and footwear manufacturing operations

Our innovative service and customized product grades meet the needs of sustainability-driven leaders in search of effective solutions aligned with the eco-design requirements for sustainable products (ESPR), corresponding to the reduction of raw material dependencies, which adjusted with the deforestation (EUDR) and End-of-Life vehicle (ELV) frameworks.

Our mission

Our mission is to contribute to the widespread integration of rubber material substitutes in high percentage when designing new products, even in applications that require high static and dynamic performance, guaranteeing a significant improvement in product sustainability.

We are committed to enabling a profitable, pervasive, and sustainable transition of the rubber industry to a circular production model, through innovative business processes.

Leadership

A diversified team of engineers, researchers and professionals with extensive track record global exposure in tire, general rubber goods and specialty chemicals, provides a unique frame of reference that we bring to every interaction with clients.

A world class experience around the rubber processing value chain, from polymeric science and interfacial design, to compounding, moulding and manufacturing equipment design, on top of the End-of-Life tire supply chain and regulatory knowledge is what helps us address pressing industry challenges and identify scalable solutions to the strategic needs of our clients.

Francesco Di Pierro

Chief Executive Officer

Cveta Majtanovic

Chief Sustainability Officer

Alessandro Coggi

Business Advisor

Filippo Fochesato Colombani

Chief Technology Officer

Giuseppe Magistrale

Chief Operating Officer

Daniele Fornai

Chief Supply Chain Officer

Boost supply chain resilience

We are focused on helping our industrial clients anticipate and convert all levels of raw material market risks and turbulences into opportunities to fuel their long-term growth. By implementing high-impact circular solutions quickly and effectively, we can overcome supply distribution issues and guarantee fixed delivery times.

Strategic Shareholders

Network, industrial skills and strategic vision of our institutional shareholders make us a credible partner for sustainable growth over time.

Awards

Rubber Conversion Srl has been recognized as the most promising method to reuse ELT-derived rubber in high-quality products, and our patented devulcanization technology has been awarded by the Circular Economy Network in November 2018, recognized by the Foundation Caritro in 2019 and promoted by the Italian Chamber of Commerce and Industry in UK with Keynes Sraffa Award in 2019.