Rubber Conversion in top 3 most successful Italian startups and the winner of the prestigious Keynes Sraffa Award

Place: Church House Conference Center in Westminster, London (UK)
Event: Italian Young Talents and Keynes Sraffa Award
Organizer:Italian Chamber of Commerce and Industry in UK and Intesa Sanpaolo Innovation Center
Date: 14 & 28 November 2019

Virtuous Business Cases and the most innovative entrepreneurs working in the environmental sustainability and representing an excellent example of Green Business were presented at the Ceremony of the Keynes Sraffa Awards, promoted by the Italian Chamber of Commerce in UK and in collaboration with Intesa Sanpaolo Innovation Center.

Head of Promotion and Development of Innovation at Intesa Sanpaolo, Mr. Vincenzo Antonetti, opened the gala night with the new economic paradigm for a positive development – Circular Economy. Rubber Conversion’s Business Developer and Creating Shared Values Brand Manager Cveta Majtanovic received the most prestigious Keynes Sraffa Award on behalf of this Italian startup who patented rubber devulcanization technology that provides high-quality raw materials from post-consumption and post-production rubber waste. Awarded by Leonardo Simonelli Santi, the President Emeritus of the Italian Chamber of Commerce and Industry for the UK, this startup’s technology was promoted as the most promising method to reuse ELT-derived (End-of-Life Tyre) rubber materials through the innovative process of devulcanization.

A year ago, Rubber Converrsion received the First National Award on Circular Economy Startups in Italy for helping rubber manufacturers to reuse their rubber waste in “the most sustainable and economically viable way”, awarded by the Circular Economy Network in November 2018.

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